Filed under: Truck, Government/Legal, Marketing/Advertising, Chevrolet, Ford

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called “2012,” only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and “pressured” NBC not to run the commercial, according to a report on Yahoo!’s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford’s protest.

Ford found no reason to chuckle at some of the commercial’s claims, “particularly around durability.” One in particular comes from a character that says of their now-deceased, F-150-driving pal, “Dave didn’t drive the longest-lasting most dependable truck on the road. Dave drove a Ford.”

Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the “2012″ ad that reads, “Dependability based on longevity: 1981-2011 full-size pickup registrations.” Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight’s game, but Chevy’s legal minions must have vetted the spot closely well before time.

Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, “We can wait until the world ends, and if we need to, we will apologize.”

Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here
Powered by SmartRSS

Popularity: unranked [?]

Filed under: Renault, UK

Renault has a wide array of products in its portfolio. In its home market it offers a baker’s dozen model lines, and when you get down to bodystyles the range ratchets up past 20.

While we don’t get any of them in North America, the United Kingdom remains a vital market for the French automaker. But British buyers haven’t been buying Renaults as much as they used to, prompting a drastic shift in strategy. As a result, Renault is cutting the Modus, Kangoo, Wind, Laguna, Espace and the entire Gordini line from its UK lineup, .

So what does that leave for UK shoppers? The Twingo, Clio, Megane, Grand Scenic and Traffic. Renaultsport models remain on offer, through the Twingo RS is now available in only one version. Those will soon be joined by the Fluence ZE and Twizy, as well as the Dacia range. Regardless, this represents a drastic cut in a vital market for one of Europe’s largest automakers. Details in the press release after the jump.

Continue reading Renault chops UK lineup in half

Renault chops UK lineup in half originally appeared on Autoblog on Sun, 05 Feb 2012 12:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Motorsports, Racing

Force India has come a long way. What started out as Jordan Grand Prix and changed hands (and names) several times before landing in the stewardship of Indian bazillionaire Vijay Mallya has become a solid mid-field contender on race days. In 2011, the team finished sixth in the constructors’ standings, behind front-runners Red Bull, McLaren, Ferrari, Mercedes and LotusRenault GP. In 2012, however, Force India aims to challenge Mercedes and Lotus for fifth place using the car shown above.

The VJM05 bears the same unfortunate stepped nose of the just-unveiled Ferrari F2012 and Caterham CT01, a trend we expect to see across much of the field as teams deal with F1′s technical regulations. Engine, transmission and KERS are again provided by Mercedes-Benz through a partnership with McLaren, and while former DTM champion Paul di Resta returns for another season in the cockpit. Adrian Sutil departs the team in the wake of his assault conviction, his seat now occupied by Nico Hulkenberg.

We’ll be watching to see if the young duo can continue to move Force India up the F1 hierarchy. For now, you can check out the press release after the jump and photos from the car’s unveiling – which included the first on-track session of any 2012 F1 cars revealed thus far – in the image gallery above.

Continue reading Force India F1 team reveals 2012 VJM05

Force India F1 team reveals 2012 VJM05 originally appeared on Autoblog on Sun, 05 Feb 2012 14:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Motorsports, Toyota, Racing

When Toyota announced its return to endurance sports car racing with the new TS030 Hybrid this season, the plan was to enter a handful of races, like Le Mans and Spa-Francorchamps, on an invitational basis.

Plans change, though, and Toyota has now upgraded the program to a full manufacturer entry, paving the way for it to compete in the entire FIA World Endurance Championship schedule. Now, with budget constraints, it’s likely that Toyota will still pick and choose which races to contest, but it does open the door.

The change was apparently made in order to support endurance racing as a motorsport discipline. As part of its arrangement with the FIA, organizers at the Automobile Club de l’Ouest (ACO) need at least two manufacturers in the LMP1 category. With Peugeot’s withdrawal, the series lacked the requisite level of participation, so Toyota stepped up to fill the void. Follow the jump for the full announcement.

Continue reading Toyota upgrades limited TS030 Hybrid racing program to full WEC entry

Toyota upgrades limited TS030 Hybrid racing program to full WEC entry originally appeared on Autoblog on Sun, 05 Feb 2012 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Etc., Jaguar, UK

Jaguar’s headquarters and production were located at Browns Lane in Conventry for more than fifty years. Part of the complex included the Jaguar Heritage Museum and its collection of 150 cars, so when the Browns Lane site was sold in 2007 to an Australian developer, the countdown began on the museum’s remaining time.

Now comes the formal announcement that the collection will vacate its current spot in September, the tragedy being that it might not relocate to a publicly accessible location. Museum reps say that the collection will continue to be in circulation, either on the historical circuit like Goodwood or on loan to other museums. Even now the Jaguar Heritage Museum only has about 30 cars on-site.

Nevertheless, unless another location is secured you won’t be able to just show up, buy a ticket and stroll among cars like the 1935 SS Airline AWR564, 1950 Jaguar XK 120 NUB120 or 1956 Jaguar D-type ‘Long Nose’ 393RW. You’ll also miss Austin Powers’ “Shaguar,” if that’s more your style.

Jaguar to close museum, looking for new location originally appeared on Autoblog on Sun, 05 Feb 2012 17:34:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Classics, Etc., BMW, Design/Style

Chris Bangle may be the name most recently associated with BMW design, but he’s just one of many men and women who have sketched and sculpted automobiles for Bayerische Motoren Werke. BMW enthusiast website BMWism.com has gone all the way back to the beginning of the brand, when a BMW was a knockoff of an Austin 7. The names we all know show up in the chronology; giants of post-World War II automotive design world like Michelotti, Bertone, Gandini, Bracq, and of course, Hofmeister.

In addition to the Italian hired guns who sketched for BMW at one time or another, a few surprising names dot BMW’s history. Josef Ganz, the largely unsung automotive engineer responsible for much of the original Volkswagen Beetle, also did contract work for BMW. Aerodynamicist Wunibald Kamm based his Kamm-Coupe on BMW 328 mechanicals. Raymond Loewy’s mid-century lines were wrought upon at least one BMW 507, and Albrecht von Goertz was a colleague of Loewy’s before he designed the 507.

In more recent years, it’s intriguing to note the diversity of backgrounds. You’ve got Bangle, Henrik Fisker, current design chief Adrian van Hooydonk (the man actually responsible for the “Bangle Butt”), and Z4 designer Juliane Blasi. Perhaps the most understated of all BMW designers is Jojii Nagashima, the man responsible for the outgoing E90 3 Series, the iconic E39 5 Series, and, along with Boyke Boyer, the E36 3 Series. Taken as a whole, BMW has a pantheon of automotive design big-thinkers, a trend that doesn’t look to be slowing anytime soon.

BMWism.com chronicles BMW designers through the eras originally appeared on Autoblog on Sun, 05 Feb 2012 16:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Budget, Sedan, Etc., Government/Legal, Marketing/Advertising, Hyundai

Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker’s 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection Agency. As such, the group has sent letters to both Hyundai CEO John Krafcik and President Eok Jo Kim warning that if the automaker advertised the 40 mpg claim in the company’s Super Bowl spots, Consumer Watchdog would release a retaliatory video of its own. The group has since followed through with that threat.

Hyundai has since released a new, updated version of its Super Bowl ad, and Consumer Watchdog claims the Korean automaker has now promised not to include the 40 mpg figure in any of the spots. Hyundai, meanwhile, released a statement saying the company’s advertising was “in no way” influenced by the Consumer Watchdog claims, comments or statements. Click past the jump for a look at the Elantra Super Bowl spot, the Consumer Watchdog clip about the vehicle’s mileage claims and a press release from the non-profit.

Also worth a read is Popular Mechanics just-published (and very timely) fuel-economy test of two cars boasting 40 mpg EPA highway ratings: the Ford Focus SFE and the Hyundai Elantra. Ultimately, when you get past all the noise, it’s important to remember that “your mileage may vary” is a mantra for a reason.

Continue reading Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] originally appeared on Autoblog on Sun, 05 Feb 2012 11:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Motorsports, Minivan/Van, Europe, Renault, Racing

A minivan is not what you’d expect to see winning a racing series. Nor would a budget brand like Dacia. That’s where Alain Prost comes into the picture.

The four-time Formula One World Champion isn’t quite retired: he’s still competing in the Andros Trophy, a French ice-racing series. After hoisting the trophy twice in a row with a snow-spec Toyota Auris rally machine, Prost switched over to Dacia, for which he has now claimed his third personal title and the first for Renault’s Romanian budget brand.

The title fight came down to the last race in Auvergne, France, where the natural snow and best efforts of race organizers could not separate Prost (or his son Nicolas) from the bare tarmac. The vehicle with which he did it was a new racer (loosely) based on the new Lodgy, an MPV that doesn’t make its production debut until theupcoming Geneva Motor Show.

Check out the high-res photos in the gallery for a closer look and follow the jump for the full press release.

Continue reading Alain Prost wins ice-racing series in Dacia Lodgy Glace MPV

Alain Prost wins ice-racing series in Dacia Lodgy Glace MPV originally appeared on Autoblog on Sun, 05 Feb 2012 08:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Car Buying, Auctions, Etc., Technology

The eBay Motors smartphone application has a clever new feature. Users can now take a photo of any car they see on the street and the app will find similar listings for them automatically. Want to know how much that 2005 BMW M3 in the parking lot is going for right now? Just point and shoot. We tested the app ourselves and found it to be fairly accurate. It had no trouble honing in on a Toyota Sienna, but struggled a bit with editor-in-chief John Neff’s 1991 Ford Taurus SHO.

The good news is that if the app gets confused, it just asks you for more information about the vehicle. Users can also be notified when they’ve been outbid on an item, share their auctions via Twitter, and watch special racing coverage with host Justin Bell. Hit the jump to check out the full press blast.

Continue reading eBay Motors app adds search-by-image feature

eBay Motors app adds search-by-image feature originally appeared on Autoblog on Sun, 05 Feb 2012 10:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]

Filed under: Concept Cars, Geneva Motor Show, Hatchback, Suzuki, Design/Style

The Suzuki Regina concept shown at the 2011 Tokyo Auto Show was an unusual little car. We don’t want to get our hopes up about production (especially since we’d probably never get it in America anyway), but the Regina will return to the spotlight at the Geneva Motor Show with some tweaks that have us wondering if Suzuki plans to actually build the French-looking runabout. Despite its bold styling, the Regina’s drivetrain seems plausible enough; it’s powered by a conventional three-cylinder gasoline engine.

The Regina will apparently be renamed G70 when it’s shown in Switzerland. Tokyo publicity for the car centered around the five-door as “an idea for a 1,600-pound sedan that gets 75 miles per gallon.” Suzuki has officially pegged the weight of the G70 at 730 kg, or 1,606 pounds. The “70″ in the name likely comes from its 70g/km of carbon emissions, but Suzuki hasn’t divulged its numbers yet. Follow the jump for a press release on the G70 concept.

Continue reading Suzuki Regina concept renamed G70, production version coming?

Suzuki Regina concept renamed G70, production version coming? originally appeared on Autoblog on Sat, 04 Feb 2012 19:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More: continued here

Popularity: unranked [?]